The challenge participants should prepare a publication in the form of the social media reels, photos, memes or any other format, where the famous "Մի՛ սպասիր" phrase from the Ucom's commercial will be used in a humorous and creative way, in any situation. Then the publication should be posted in an open access on Facebook, Instagram or TikTok, and it should be made sure the #ՄիՍպասիր hashtag is mentioned.

Ucom's jury will announce the 10 winners 3 days after the end of the challenge, while having chosen the publications that stand out for the originality of the idea, humor and implementation. Moreover, the participant with the most "Likes" from all 3 social networks will get a special prize of the Apple Watch SE.

Let us add that the conditions and other details of the #ՄիՍպասիր challenge by Ucom are presented here.