Serzh Sargsyan greets Kotler
Serzh Sargsyan today received Professor of International Marketing of the John Kellogg Higher Management School at the U.S. Northwestern University Phillip Kotler.
Sargsyan greeted Professor Kotler and expressed confidence that his visit to Armenia would be helpful for the youth and business community of Armenia that has the desire to improve skills in marketing and business management.
Underlining that marketing is very important for any country with a market economy as a perspective direction and science, Serzh Sargsyan welcomed Phillip Kotler's initiative to establish a regional center for the development of marketing in Armenia, which can play an important role in the preparation of high-quality experts of the sphere.
Professor Kotler considered marketing a science and an art and mentioned that he was ready to share his knowledge with Armenian youth and businessmen.
